Mba Program, California Institute Of Advanced Management

SOHAILA INTERNATIONAL Consulting Report MBA Program, California Institute of Advanced Management (CIAM) IB.501 - June 3, 2016 Elisa Magill, Ph.D. I Executive Summary Sohaila International was founded by Sohaila Zyba, a world renowned Belly Dance Professional who is the currently running and managing the business on her own. Sohaila is a very accomplished dancer with over 35 years of experience. She has traveled and performed at several international venues. Her vast experience and educational achievements have both earned her the right and provided her with the opportunity to teach others how to empower themselves through dance. Recently, Sohaila earned her Bachelor of†¦show more content†¦For the purposes of this report, the following items will be assessed in further detail and in the order demonstrated below: Executive Summary SWOT Analysis Marketing for Retreats Promotions for Online Programs Conclusion Table of Contents Executive Summary.. 2 SWOT Analysis. 5 Marketing for Retreats... 8 Promotions for Online Programs... 15 Conclusion.. 29 References... 31 II SWOT Analysis Introduction In the business world today, there is nothing more constant than change. As such, most businesses would do well to pay attention to what is going on around them in order to assess anything that may be deemed a threat or a possible opportunity. A common practice in assessing this may be performed utilizing a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis, which may be beneficial during the planning process and when designing and refining business strategy (Helms Nixon, 2010). As most large organizations perform a SWOT on a regular basis, it is also noted that entrepreneurs have been successfully utilizing this tool as well (Ames Runco, 2005). Application Sohaila International,